A&N is a small London barber’s shop with big dreams – visions of multiple shops, their own product range, and a name that’s recognised throughout the UK.

Challenge:

With hundreds of barber’s shops across London, the brand needed to set itself apart, look professional and be welcoming to any age, or gender. 

Approach:

The brand needed to appeal to its main audience, men, and everyone else who gets their hair cut. So the approach was to create a brand around the way barbers uses their instruments to style hair, creating a dynamic visual language. 

Execution:

A striking, bold colour palette was created to give a real presence on the high street. The visual assets of green angular strokes imitate the cut-marks a barber makes, and it’s reflected in the wordmark too. Duotone imagery mixed with green-tinted typography makes the brand feel approachable and sophisticated.