A&N is a small London barber’s shop with big dreams – visions of multiple shops, their own product range, and a name that’s recognised throughout the UK.
With hundreds of barber’s shops across London, the brand needed to set itself apart, look professional and be welcoming to any age, or gender.
The brand needed to appeal to its main audience, men, and everyone else who gets their hair cut. So the approach was to create a brand around the way barbers uses their instruments to style hair, creating a dynamic visual language.
A striking, bold colour palette was created to give a real presence on the high street. The visual assets of green angular strokes imitate the cut-marks a barber makes, and it’s reflected in the wordmark too. Duotone imagery mixed with green-tinted typography makes the brand feel approachable and sophisticated.
A&N has gone from strength to strength, acquiring a loyal customer base, enabling them to open another studio in the London Borough of Richmond.