The recently formed Australian Life is launching a new life insurance business in Australia - Neos.
The challenge was to create a brand website that will set the business apart from their competitors in the Australian market, and clearly visualise and articulate the 'soul' of the business.
Having protection means you can get on with your life and 'seize the day', safe in the knowledge that your family’s finances are protected should the worst happen. To me, the brand's essence was 'living life' and, as an Australian brand, it should feel bright, dynamic and adventurous. This would completely separate them from the rest of the market.
With the essence established, a striking bold colour pallet was chosen to represent the business’s confident stance. The use of adventurous lifestyle shots of people living life reflects the soul of the business. The rule photography style had to feature a lens flare, with the subject walking towards the horizon, to represent a bright future with added peace of mind.