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Founded in 1963, ReAssure is a life and pensions company that buys and administers closed books of business from other companies.


With more than 2.3 million policies on their books, ReAssure wanted a new website that would help customers understand what happened to their policy and let them to find relevant information.


Laying out the information simply was the priority, to let the policyholder access their own information, and to show them what they can do next with the policy.


Using the core colour palette and a new accent colour, a simple UI interface was created to help the policyholder navigate the content. Contrasting type and bespoke icons lets the customer find all the information they require effortlessly. And a simple top navigation lets the policyholder navigate to any section of the site in just one click.


Lifestyle photography was used, with a duotone over the image to give the content priority.

Fancy working together?