T: +44(0) 7701 015783

E: dan.osman@bravoandtango.co.uk

Contact.
  • dribbble-ball-01
Social.

Founded in 1963, ReAssure is a life and pensions company that buys and administers closed books of business from other companies.

Challenge:

With more than 2.3 million policies on their books, ReAssure wanted a new website that would help customers understand what happened to their policy and let them to find relevant information.

Approach:

Laying out the information simply was the priority, to let the policyholder access their own information, and to show them what they can do next with the policy.

Execution:

Using the core colour palette and a new accent colour, a simple UI interface was created to help the policyholder navigate the content. Contrasting type and bespoke icons lets the customer find all the information they require effortlessly. And a simple top navigation lets the policyholder navigate to any section of the site in just one click.

 

Lifestyle photography was used, with a duotone over the image to give the content priority.

Fancy working together?