T: +44(0) 7701 015783

E: dan.osman@bravoandtango.co.uk

Contact.
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Social.

Santander wanted to give and new and current customers a more interesting and informative way to engage with their investment proposition.

Challenge:

Current perceptions of the banking industry mean customers often overlook their own bank when looking for financial products. Santander had a very complex non-user-friendly section buried in their UK site. Statics and financial jargon peppered this section, left people with no clear idea of what investing with Santander could do for them.

Approach:

Six investment scenarios were created to help answer customers’ similar objectives. An easy-to-use online calculator was also created to show users how much even a small contribution could grow in the long term.

Execution:

Six investment scenarios were created to help answer customers’ similar objectives. An easy-to-use online calculator was also created to show users how much even a small contribution could grow in the long term.

Fancy working together?