Water anhel hero image
Water Angel
Campaign 

The Water Angel campaign was a campaign was
developed to encourage university students to drink water during a night out at the local bars, pubs and clubs.

Water Angle logo
Challenge:
Water Angle Campaign Sketches

West Sussex County Council wanted to promote the health and
wellbeing of young adults at university, by persuading them to drink
water alongside alcohol. The main message they had struggled to
engage was the promotion of drinking water alongside their alcoholic
drinks.

Water Angel Inital logo concepts
Ad campaign style guide
Approach:

With a previous campaign failing, it was crucial to understand why.
Instantly I found that the messaging felt wrong, and the campaign’s
visual styling felt out of touch with its audience. 

Water Angel Posters
Water Angel messaging example
Water Angel stickers
Execution:

Messaging was crucial, rather than the messaging demonised
alcohol. Rather than demonising alcohol, I crafted a different
approach that promoted the benefit of drinking water alongside
it. Visually the campaign needed to feel completely different, so I
created an identity that let the messaging evolve visually.

Graphic design illustration for NHS
Water Angel Facebook banner
Flyer design
Results:

The new launch was a fantastic success, and the campaign has been rolled out to other universities and colleges across Sussex.

Want to discuss a project?